Unlock the Power of Fractional Creative Technologists for Your Business

UNLOCKING THE POWER OF FRACTIONAL CREATIVE TECHNOLOGISTS TO PROPEL YOUR BUSINESS FORWARD

In today's fast-paced tech landscape, staying ahead of the curve isn't just a goal—it's a necessity. With the rapid growth in AI and other cutting-edge technologies, businesses need expert guidance more than ever. Yet, many companies don't require a full-time service. That's where the Fractional Creative Technologist steps in—a part-time powerhouse providing top-tier expertise without the full-time commitment.

WHAT IS A FRACTIONAL CREATIVE TECHNOLOGIST?

Think of a Fractional Creative Technologist as the ultimate innovative advisor, available for tailored support for wherever you might be in your business. They're the dynamic bridge between data, creativity, AI, and marketing, ensuring your business leverages technology to its fullest potential. They also operate on a spectrum, some learning further towards Creative, others indexing more heavily to Tech.  A Creative Technologist is also a label that can apply to a number of different roles that leverage Emerging Technologies. It’s a term that may also apply to talented candidates that may call themselves a Design Technologist, Creative Developer or even Experience Designer.

Here's how they can supercharge various types of organisations:

FOR ENTERPRISE-SIZED BUSINESSES

Large enterprises, meet your new secret weapon. A Fractional Creative Technologist can be a strategic partner for your CMO, CTO, or CHAI officer. They excel at connecting the dots between data and creativity and guiding C-Suite decisions. By staying on top of macro trends and the seismic shifts AI (and other emerging technologies) brings, they help decision-makers understand what will be possible in the future and plan accordingly. Without this knowledge, opportunities will be missed and future growth stunted.  

FOR MEDIUM-SIZED BUSINESSES (SMES)

If you're running an SME, you know the challenge of keeping up with tech giants. A Fractional Creative Technologist can level the playing field. They help future-proof your business, ensuring you don’t just survive but thrive. Frictionless automation and customer personalisation are the typical objectives that can be achieved - with the help of a Creative Technologist to advise and implement  savvy investments in both off-the-shelf and custom tools. You’ll maintain your competitive edge without breaking the bank.

FOR AGENCIES

Agencies, this one's for you. A Fractional Creative Technologist can transform your tech stack, optimising efficiencies from day one. They’re not just tech wizards—they're also persuasive advocates who can sell AI propositions to clients by creating MVP (prototypes) that pack a punch when pitching. Whether it’s pitching or live client work, a Creative Technologist is a Shepherd of creative ideas who translates these ideas through tech.  If your Agency wants to create truly innovative work that features AI, VR, AR - a  Fractional CT is the perfect hire to make.

BRIDGING THE GAP: UNDERSTANDING AI’S IMPACT

Here's the real kicker: the biggest threat to your business isn’t slow AI adoption—it’s not understanding AI’s full impact. Decision-makers need a wide-angle view of the sweeping changes AI brings to business models, careers, and market dynamics. Without this insight, companies risk falling behind.

WHY YOU NEED A FRACTIONAL CREATIVE TECHNOLOGIST

Essentially, these specialists bring a unique blend of skills to the table, helping you harness the power of AI and other emerging technologies. Whether you're a large enterprise, an SME, or an agency, these tech virtuosos ensure you're always on the cutting edge.

By bringing in a Fractional Creative Technologist, you're investing in innovation, efficiency, and growth. They're the key to unlocking your company's potential in a tech-driven world. Want to maximise on the opportunity? Reach out for a confidential consultation with me.