Digital Marketing Manager (Health & Beauty)

We are looking for a creative & strategic Digital Marketing Manager to join this leading Health & Beauty focused design agency based in the heart of Hertfordshire!

We are seeking an experienced B2C Digital Marketing Manager to lead strategy & activation across a portfolio of large retail clients within the health & beauty space.  

This role involves developing engaging brand & content strategies, boosting audience interaction, managing online communities, and overseeing promotional campaigns across social media platforms (organic & paid), PR, and ATL campaign opportunities.

This is a fantastic opportunity to be the voice of Digital Marketing throughout the agency at all levels! – working with and advising both clients and colleagues on best practice.

This role is based 4 days in the St. Albans HQ, 1 remote.

Competitive, negotiable salary on offer.

The Role

• Develop, implement, and optimize integrated social media strategies that align with overall business and marketing objectives (80% organic & 20% paid).
• Oversee and manage key social media channels (Facebook, Instagram, TikTok) including content creation, scheduling, and engagement. 
• Monitor performance to ensure each channel’s growth and engagement targets are met. 
• Lead the planning and execution of digital campaigns, product launches, events, and promotions. 
• Oversee the development and execution of PR strategies, including writing press releases, media outreach, and building key relationships with journalists and influencers.
• Collaborate with internal stakeholders to develop high-quality, engaging, and on-brand content for social media channels.
• Stay up-to-date with industry trends, emerging technologies, and best practices to keep our strategies fresh and innovative, ensuring clients stay ahead of the competition.
• Manage marketing budgets, track campaign performance, and provide senior management with insights and recommendations for future marketing investments.
• Champion digital best practices within the company and in client meetings, promoting a culture of creativity, data-driven decision-making, and continuous learning.

The Person

• Ideally at least 4-5 years in a B2C Digital Marketing role (agency or in-house).
• In-depth knowledge and experience in social media management is essential.
• Experience in paid advertising, influencer partnerships, SEO, and copywriting best practices.
• Strong written and verbal communication skills, with the ability to craft clear, compelling, and targeted messages for diverse audiences.
• Ability to think strategically, develop actionable plans, and translate marketing goals into effective digital initiatives.
• Experience managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a dynamic environment.
• Comfortable analysing performance data, using insights to optimize campaigns, and presenting findings to clients and internal teams.
• A passion for ideation and pushing the boundaries of creativity in digital marketing to engage and captivate audiences.
• Familiarity with social media management tools, analytics platforms, and content management systems Hey Orca, Canva, Meta Business.