Freelance Social Media Analyst

We are looking for a Freelance Social Media, Digital & Data Analyst to work for a global Comms agency.

A large part of this role will be to research, monitor and report on a variety of social media, media and digital requests to identify the nuggets that will be game-changing from an insight perspective as well as supporting across global social media and digital campaigns.

Confidence with social listening tools is essential – Meltwater / Brandwatch / Linkfluence

• This role can be fully remote (UK) or you can be flexibly office based in the London HQ.
• £250 day rate (Outside) or PAYE FTC
• Contract up until Christmas (opportunity to be extended or become perm in the NY)

The Role

• Lead on campaign evaluation and reporting for social and influencer campaigns - ensuring that strategic objectives are identified.
• Lead on pulling the data (both organic and paid) and organizing it to deliver first-class analytics and insights to our clients across paid, owned and earned.
• Lead on synthesizing social and digital data findings to build strategic recommendations in partnership with our digital strategists
• Support in creating best in class measurement and evaluation contributing to / improving the team’s Measurement & Evaluations frameworks
• Keep across the latest measurement trends, as well as relevant industry, behavioural and platform trends which inform how measurement is evolving
• Lead on social listening reporting by supporting with ad hoc requests and by providing monthly, quarterly and yearly updates to internal teams and clients (as required)

The Person

• Ideally at least 3-4 years in an Analyst role – Social, Digital or Data.
• Understanding of marketing and communications objectives and strategies, and how to measure their effectiveness.
• Track record in reporting is a must (i.e., reporting on campaign performance)
• Previous use of data analytics platforms and/or Business Intelligence platforms is a plus (e.g., Meta Business Suite, GA, Power BI…)
• Proficiency in Microsoft Suite (Excel, Powerpoint etc).
• Excellent communication, strong writing skills, and a confident presentation style.
• A passion for problem solving, and the ability to translate data into well-reasoned, relevant, concise and actionable insight.